Total Global Strategy by George S. Yip, G. Tomas M. Hult

Total Global Strategy



Download Total Global Strategy




Total Global Strategy George S. Yip, G. Tomas M. Hult ebook
Page: 350
Format: pdf
ISBN: 9780136089834
Publisher: Prentice Hall

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies. The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes. MORE EBOOKS:
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